This is my very first
course within Journalism College that is straightly related to my major in
Advertising and Public Relations. I have enjoyed this class a lot since I have
learned something new in lecture every day. I have learned how far back the
history of the media industry actually goes – from the first tools of communication
to today’s smartphones and iPads. I now have a greater view and understanding of
the merge between different media patios, such as the merge from radio to television.
I think it has been very
giving to have guest speakers come in and lecture and answer questions. From
the guest speakers I have gotten a better idea of how it is like to work within
the industry - what the industry expects of you and what you can expect of the
industry. Now I have a greater understanding of how much independence,
hard-work, and “thinking outside the box” are valued in the industry. The guest
speaker I remember most is the person on the “Diversity team” that talked about
how important it is to “stick out”, “be unique” and most of all “not be afraid
to be yourself and always remember where you are from…” By listening to all of
the guest speakers talking about diversity, I realized that even if I might be
different- it is a good thing in this industry and I should not be afraid to
use that to my advantage!
In this course I have
also learned about how problematic this industry can be regarding ethics.
Within this industry there are always a lot of different people you need to pay
respect to, and you always have to watch what you express- in speech, writing, pictures,
or any kind of communication. I have also learned how harsh this industry will
be on you, as a journalist for an example, if you make a mistake. The industry
is not always forgiving, and that is mostly because it is so open for the
public. And the public’s opinion is usually very strong. The “Brian Williams Scandal”
is an example of a professional within this industry making a mistake and
having a hard time to make a come-back, if it will ever even be possible.
After taking this course
I have an understanding of how this industry is ever-changing. With new technologies
being presented in a fast pace as it does today, there is always new
communication strategies developed. All the different media platforms that exist
today keeps developing into more perfected versions and social media is growing
bigger each day together with the internet. Today’s technology and media platforms
are merging, but the only possible question to ask today is; what is it merging
into next?
